In the interest of full disclosure, I am not a reporter. I wouldn’t, IMHO, make a good reporter. My mind wanders. I hear everything, but a lot of it just drifts through my brain un-retained. Therefore, what I report from the workshops is not a comprehensive dissertation on what was said. Rather, it is the ideas I captured because they resonated with me. I tend toward more detail when it comesWSBC 2008 › Edit — WordPress to the OA business sessions.
Pedaling Together: How Sponsorship Strengthens OA as a While
Led by Lucy from Australia and Ev from somewhere else, this workshop really focused on the gift of being a sponsor and a bit on how people sponsor. Some things I took away from this:
- Not enough sponsor (not news to us, I know).
- Encourage sponsorees to raise their hand to sponsor after 30 days of abstinence, remembering that we sponsor to our level of experience.
- Work hard to set boundaries.
- If our sponsorees know that we that we sponsors love and accept them, no matter what, then we can give a healthy dose of honesty in our sponsoring.
- As sponsors, we need to learn how to help without interfering.
One thing that really got me thinking was someone’s share that Sponsorship is a tool, not a step. I thought about that and realized that sponsorship is part of Step 12. Step 12 is about giving it away in our acts and deeds so now, I believe I can only being living Step 12 if I am sponsoring (which I am).
The Road Home: Carrying the Message Back
Lead by Mike from Maryland and Teri from somewhere else, we were challenged to share how we bring WSBC back to our local membership. I don’t think I got a lot of new ideas from this but here is what I wrote down:
- Dry recitations of facts and figures don’t work.
- Report back on the “life” of WSBC
- Use the Internet (I think I will).
A Pack without Leaders: An Anonymous Program, Not a Secret Society
Led by Cheryl T, one of our General Service Trustees, we spent 90 minutes hearing about, asking questions about and getting answers about our new Public Awareness campaign (PAC). You may recall that last year, we approved 20,000 dollars in seed money to this campaign. Over the past 12 months, the seed money, taken from OA reserves, has been replaced and doubled by contributions from the fellowship.
To get us started, Cheryl introduced Dodie H from Albuquerque, our current Board of Trustees (BOT) chairperson. Dodie shared some history about the PAC, which had its roots in the 90’s when a member, with a lot of experience in this field, pitched ideas to the BOT and really sold the idea that we could do this ourselves with her help. It sounded like we were really headed in that direction when this member lost their abstinence and the effort get derailed. The important lesson here was that this is one of those select areas of expertise where it just makes sense to use those “special workers” permitted by our traditions.
Dodie left the board for a time, but when see returned and after she became chair, she made Public Awareness a key part of her agenda. The board agreed and the effort became last year.
Next, Cheryl shared her OA story and a lead into more discussion of the PAC. Without breaking anonymity, I think I am safe in saying that Cheryl’s story clearly drives her passion for our Public Awareness effort.
There was a discussion about the selection of our Rick Johnson & Company (RJC) as the firm to handle this effort. In short, bids were reviewed from several local companies, each company was interviewed and RJC came across as best understanding OA, our members, our goals and very importantly, our traditions. It didn’t hurt that they provided an excellent non-profit organization discount.
Much has been done to date including:
- Press kits: Our press kit was updated and RJC is the point of contact with the media for this kit. The media like working with a “pro” on this and having a single point of contact.
- Pay per click ads have been placed and are in use on site like Google
- Two press releases have gone out to the media.
- Four podcasts have been produced. One is live, others are coming.
Efforts have started to new Public Service Announcements (PSA). The firm selected, Banyon(sp?), has lots of experience doing this work for AA and Al Anon. Pretty darn good resume.
The meeting opened for questions and comments from the floor. Nothing earth shaking but Carol from Westchester (NY), shared what has really worked for them: Place mats in dinners. Wow. The OA ad is one of many, but they got a great corner location. Get a look at the ad:

Cost, only $250 for 100,000 place mats. Sounds pretty cheap. I think they said it lasts 4 months.
Can we do this?
Steve